Teladoc App
Winner of the 2016 Gold Pencil Award for Customer Utility, the Teladoc app simplified the painful paper work process that is all too familiar to those who have ever visited a doctor's office.
Task
Create a 0-to-1 mobile build of the Teladoc experience. Find ways to make the experience as intuitive as possible and identify areas to simplify engagement to alleviate the burden placed on the call center.
Solution
Working together with a 3rd party agency, we broke down the user journey and discovered that there were 3 primary stories/flows that the user would spend their bulk of time in: In decending order of frequency of user engagement they are: 1.)Request a Visit, 2.)Account Settings, and 3.)Entering/Updating Medical History. We wanted to keep a very simple and clean interface so we decided to use the splashes of brand color to correspond with each section: Primary Plum for the Request a Visit flow, Secondary Blue for the Account Settings, and Tertiary Green for the Medical History. We used these colors as action oriented items to draw the users' attention.
